Course description

In today’s competitive startup ecosystem, investors, customers, and partners don’t just buy your product — they buy into you. As a founder or startup leader, your personal brand is your reputation currency, while your executive presence is the confidence and influence that inspires others to follow your vision.

This course equips entrepreneurs and startup leaders with practical tools to intentionally shape their personal brand, strengthen executive presence, and leverage both as strategic assets for:

• Launching and scaling startups

• Founder-led sales and marketing

• Building trust with investors, customers, and teams

• Navigating go-to-market challenges

• Becoming an industry thought leader

Through interactive lessons, case studies, and actionable exercises, you’ll gain the confidence to position yourself as a credible leader and storyteller — capable of driving sustainable growth and inspiring belief in your vision.

What will i learn?

• Define and articulate a personal brand aligned with startup goals and industry positioning.
• Develop executive presence through strong communication, storytelling, and audience engagement.
• Leverage branding in go-to-market strategies to attract early adopters, partners, and investors.
• Drive founder-led sales and marketing by building trust and authority in their domain.
• Strengthen online and offline reputation through consistent, authentic engagement and thought leadership.
• Build credibility with stakeholders to accelerate fundraising, partnerships, and team alignment.
• Craft a sustainable visibility plan that balances personal reputation with startup growth.

Frequently asked question