Course description

This hands-on course teaches founders and founding teams the exact B2B sales and marketing tactics that produce measurable results — not theory. If you’re building a startup or scaling a small B2B business, you’ll get battle-tested outreach templates, repeatable playbooks, metrics-driven frameworks, and conversion-focused messaging you can start using the same week.

What you’ll get:

• Founder-friendly playbooks for outbound, inbound, account-based marketing (ABM), and referral growth.

• Concrete scripts, email sequences, LinkedIn messages, and demo call frameworks that reduce friction and increase conversions.

• Step-by-step processes for hiring/training early sales reps or running founder-led close cycles yourself.

• Measurement dashboards, simple forecasting and an ROI checklist so every activity ties to revenue.

• Templates: pitch decks, qualification checklists, discovery question sets, contract negotiation cheat sheet, and follow-up cadences.

Format: short video lessons + downloadable templates, weekly micro-assignments, example walkthroughs, and a final capstone where you build a 30/60/90 day outreach & growth plan for your company.

Who should take this: founders, solo-founders, co-founders, early GTM hires, and small-team sales leaders who want practical tactics that scale without huge ad budgets.

Outcomes: you’ll leave with a repeatable founder-led GTM playbook, ready-to-run outreach sequences, a pilotable ABM plan, and the metrics to prove what’s working — all framed for early-stage resource constraints.

What will i learn?

• Define an ideal customer profile (ICP) and prioritize target accounts by conversion potential.
• Build a repeatable outbound sequence (email + LinkedIn + calling) that passes the meeting-quality threshold.
• Write and deliver a discovery/demo script that increases qualified meetings and shortens sales cycles.
• Design a simple ABM pilot and measure account engagement with clear KPIs.
• Create a two-page founder-led sales playbook to train early sales hires or run founder-led selling.
• Set up basic metrics & dashboards (MQL → SQL → Opportunity → Close) and forecast short-term revenue.
• Use pricing and negotiation tactics to improve win rate and protect unit economics.
• Launch a referral & customer expansion process to increase LTV without heavy ad spend.

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