Course description

Neuromarketing is no longer a mystery or a myth. It is an evidence-based science that reveals how the brain processes Attention, Emotion, Memory, pricing, design, and persuasive experiences. Drawing directly from Neuromarketing Decoded: How the Brain Buys and Brands Win by Dr. Levi Cheruo Cheptora, this comprehensive course transforms complex neuroscience into practical, ethical, and actionable marketing strategy.

You will learn how the decision-making brain truly works—including the dominance of System 1 (fast, emotional, automatic processing) and the supporting function of System 2 (slow, rational justification). 

Through the book’s AEM Framework, real brand case studies (Coca-Cola, TikTok, Google, McDonald’s, Lowe’s), neuro-tools (EEG, fMRI, Eye-Tracking, GSR, Facial Coding), and African wisdom analogies, you will understand how to ethically influence behavior without manipulation. The course also includes a neuromarketing “war-room” approach: scripts, templates, decision maps, and 30-day action plans ready for implementation.

By the end, you will think, design, communicate, innovate, and sell like a neuromarketer—aligning what you say with how the brain actually works.

Perfect for marketers, founders, UX designers, product managers, sales professionals, researchers, clinicians in health communication, and creators aiming for strategic mastery in digital persuasion.

What will i learn?

• Explain the core neuromarketing models presented in the book, including AEM: Attention – Emotion – Memory.
• Compare fMRI, EEG, Eye-Tracking, Facial Coding, GSR, and implicit testing, including strengths, weaknesses, and practical use cases.
• Apply the book’s frameworks on 3-second hooks, RAS filtering, sensory gating, and pattern interruption to stop-scroll and increase retention.
• Create emotionally resonant brand messages that encode strong memory traces, using chemical tagging principles described in the book.
• Use behavioral pricing (anchoring, scarcity, intuitive pricing, N400 congruence) to set brain-aligned price structures.
• Perform neuromarketing audits using cognitive friction checklists, fluency design, Hick’s Law, and Fogg Behavior Model.
• Apply ethical neuromarketing principles from the book to design transparent, respectful, and non-manipulative campaigns.
• Use templates, scripts, A/B neuro-frameworks, and 30-day rollout plans from the book to convert knowledge into repeatable systems.

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